Colour can delight and disgust, relax or stimulate. It has varying cultural interpretations. Different shades affect us both consciously and subconsciously, subtly and viscerally. Its use can impact us both intentionally and unintentionally. This deep dive highlights the potential of colour when we harness its powers through meaningful and purposeful branding and architectural design.

Lauren Davies is the founder of design studio and consultancy HEKA. She is a sensory artist, designer and strategist based in London, UK. Passionate about colour, material, finish, form, food and fragrance, she blends creativity with a deep commitment to sustainability, always working with the environment in mind



Presented as part of the fifth Architektūros fondas’ forum “Colour, huh?” on 22 November 2025.